Why

The tool Level Designers were using felt more like a bottleneck than a boost. It was clunky, hard to scale, and slowing down creativity. That misalignment between tool and workflow created friction and diluted impact.

By starting with why, I helped realign the team around a shared purpose: building a tool that empowered designers to move faster, think bigger, and create better game experiences. This shift turned the conversation from "what do we need to build?" to "how do we make designers more effective?"

How

We kicked off with a strategic deep-dive—what's slowing the team down, what’s missing, and where AI could unlock creative potential.

From there, I worked with cross-functional partners to build a value-based roadmap, grounded in designer needs and measurable outcomes. That included setting clear OKRs tied to speed, output quality, and user satisfaction. I kept the loop tight—sharing progress, getting feedback early, and staying close to both the Level Design and ML teams to ensure what we were building had real impact.

What

We delivered a smarter, more scalable toolset.

That included a complete UX overhaul for usability, new AI-driven features to speed up level creation, and behind-the-scenes improvements that made collaboration easier. But honestly, the biggest win wasn’t just the features—it was the mindset shift.

Designers were no longer just using a tool; they were co-creating it. Productivity jumped, creative friction dropped, and it sparked a new wave of level innovation across titles like Candy Crush and Farm Heroes.