Conversion · B2C SaaS
Senior Product Designer · Fractional Head of Design
Your product works. Getting users to love it is the hard part.
With 16 years across SaaS, B2B, and productivity tools, I partner with startups and scaling teams to close the gap between what you built and what your users actually expect.
Trusted by teams from Seed to Series B and beyond
Strategy and craft, in the same hands.
I believe great design starts with a deep understanding of the problem, close collaboration with stakeholders, and continuous iteration driven by real user feedback. My process is both strategic and hands-on — every decision intentional, rooted in purpose.
I work across the full product lifecycle: from user research and information architecture to high-fidelity UI and design system documentation. Whether leading design solo or embedded in a cross-functional team, I bridge the gap between user needs and business outcomes.
Proof of work.
First or founding designer at five startups. Design lead at King, Schneider Electric, and more.
First Designer

First designer at the company. Built design from scratch, owned every decision, and set the foundation the product carried through to acquisition.
Founding Designer

No design leader in place. Owned onboarding strategy end-to-end — set the process and standard before handing off to a full-time hire.
Founding Designer

No design foundation in place. Joined as founding designer, owned every decision, and led the translation from a consultancy model into a product.
Design Lead

Cross-functional team with no design decision-maker. Aligned stakeholders, set direction, and owned all design outcomes from strategy to delivery.
Design Lead

Legacy internal tool with significant UX debt and no AI readiness. Led its redesign used daily by titles like Candy Crush — including AI-powered features.
Design Lead

Buying experience fragmented across multiple disconnected apps. Led the redesign of the full journey, consolidating it into a single product.
Areas of expertise.
Sixteen years of strategic thinking and hands-on execution across the disciplines that matter most for building successful digital products.
Case studies.
Three engagements. Three different stages, sectors, and starting points — same process underneath.
Dashboard redesign · Govt
Improving decision-making for a system serving 1M+ residents.
AI transformation · B2B SaaS
Transforming a manual workflow into an AI-driven process.
If you're looking for an expert who understands your needs and can answer them simply — contact Jorge.Rémy Voet · Head of Design, DIGITALinkers














