An onboarding redesign focused on conversion & activation optimization
SaaS
B2C
Productivity
Integrations
With 16 years across SaaS, B2B, and productivity tools, I partner with startups and scaling teams to close the gap between what you built and what your users actually expect.
I believe great design starts with a deep understanding of the problem, close collaboration with stakeholders, and continuous iteration driven by real user feedback. My process is both strategic and hands-on, ensuring every decision is intentional and rooted in purpose.
I work across the full product lifecycle: from user research and information architecture to high-fidelity UI design and design system documentation. Whether leading design solo or embedded in a cross-functional team, I bridge the gap between user needs and business outcomes.
Explore my process & methodologyAcross 16 years I've developed deep expertise in the disciplines that matter most for building successful digital products, combining strategic thinking with hands-on execution.
First or founding designer at five startups. Design lead at King, Schneider Electric, and more.
First Designer
First designer at the company. Built design from scratch, owned every decision, and set the foundation the product carried through to acquisition.
Founding Designer
No design leader in place. Owned onboarding strategy end-to-end — set the process and standard before handing off to a full-time hire.
Founding Designer
No design foundation in place. Joined as founding designer, owned every decision, and led the translation from a consultancy model into a product.
Design Lead
Cross-functional team with no design decision-maker. Aligned stakeholders, set direction, and owned all design outcomes from strategy to delivery.
Design Lead
Legacy internal tool with significant UX debt and no AI readiness. Led its redesign used daily by titles like Candy Crush — including AI-powered features.
Design Lead
Buying experience fragmented across multiple disconnected apps. Led the redesign of the full journey, consolidating it into a single product.
SaaS
B2C
Productivity
Integrations
Data Visualization
IoT
Internal tool
Government
AI
SaaS
B2B
Digital transformation
If you're looking for an expert who understands your needs and can answer them simply, contact Jorge!!!Rémy Voet, Head of design @ DIGITALinkers
Ready to close the gap?
Book a free 30-min call. No pitch — just an honest conversation about where your product is and where it needs to go.
Book a 30-min call