Conversion · B2C SaaS
Senior Product Designer · Fractional Head of Design
Your product works. Getting users to love it is the hard part.
With 16 years across SaaS, B2B, and productivity tools, I partner with startups and scaling teams to close the gap between what you built and what your users actually expect.
Trusted by teams building at speed
Strategy and craft, in the same hands.
Great design starts with understanding the problem — not the interface. I work closely with stakeholders, iterate on real user feedback, and stay hands-on from direction through delivery.
I cover the full product lifecycle — research, IA, high-fidelity UI, design systems — and work equally well leading solo or embedded in a cross-functional team.
Proof of work.
First or founding designer at five startups. From pre-product teams to King, Schneider Electric, and enterprise at scale.
First Designer

First designer at the company. Built design from scratch, owned every decision, and set the foundation the product carried through to acquisition.
Founding Designer

No design leader in place. Owned onboarding strategy end-to-end — set the process and standard before handing off to a full-time hire.
Founding Designer

No design foundation in place. Joined as founding designer, owned every decision, and led the translation from a consultancy model into a product.
Design Lead

Cross-functional team with no design decision-maker. Aligned stakeholders, set direction, and owned all design outcomes from strategy to delivery.
Design Lead

Legacy internal tool with significant UX debt and no path forward for AI features. Led its redesign used daily by titles like Candy Crush — including AI-powered features.
Design Lead

Buying experience fragmented across multiple disconnected apps. Led the redesign of the full journey, consolidating it into a single product.
Areas of expertise.
Sixteen years across the disciplines that move products forward.
Case studies.
Three engagements. Three different stages, sectors, and starting points — same process underneath.
Dashboard redesign · Govt
Improving decision-making for a system serving 1M+ residents.
AI transformation · B2B SaaS
Transforming a manual workflow into an AI-driven process.
If you're looking for an expert who understands your needs and can answer them simply — contact Jorge.Rémy Voet · Head of Design, DIGITALinkers














