Your product works.
Getting users to love it is the hard part.

With 16 years across SaaS, B2B, and productivity tools, I partner with startups and scaling teams to close the gap between what you built and what your users actually expect.

Companies I've worked with

Profile

I believe great design starts with a deep understanding of the problem, close collaboration with stakeholders, and continuous iteration driven by real user feedback. My process is both strategic and hands-on, ensuring every decision is intentional and rooted in purpose.

I work across the full product lifecycle: from user research and information architecture to high-fidelity UI design and design system documentation. Whether leading design solo or embedded in a cross-functional team, I bridge the gap between user needs and business outcomes.

Explore my process & methodology →

Areas of expertise

Across 16 years I've developed deep expertise in the disciplines that matter most for building successful digital products, combining strategic thinking with hands-on execution.

Product Strategy & Roadmapping
B2B Dashboard & Data Visualization
Interaction Design & Prototyping
Conversion Rate Optimization
SaaS Onboarding Design
UX Research & User Testing
Design Systems & Component Libraries
Accessibility & Inclusive Design

Proof of work

First or founding designer at five startups. Design lead at King, Schneider Electric, and more.

First Designer

$33M acquired by Kahoot

First designer at the company. Built design from scratch, owned every decision, and set the foundation the product carried through to acquisition.

Founding Designer

2.3x conversion boost

No design leader in place. Owned onboarding strategy end-to-end — set the process and standard before handing off to a full-time hire.

Founding Designer

3 pivots, no PMF

No design foundation in place. Joined as founding designer, owned every decision, and led the translation from a consultancy model into a product.

Design Lead

1M+ residents served

Cross-functional team with no design decision-maker. Aligned stakeholders, set direction, and owned all design outcomes from strategy to delivery.

Design Lead

1.7% gross bookings increase

Legacy internal tool with significant UX debt and no AI readiness. Led its redesign used daily by titles like Candy Crush — including AI-powered features.

Design Lead

~25% production cost reduction

Buying experience fragmented across multiple disconnected apps. Led the redesign of the full journey, consolidating it into a single product.

Case studies

Conversion optimization for a B2C SaaS

An onboarding redesign focused on conversion & activation optimization

4.6x
Activation increase
2.3x
Conversion improvement
47%
Support tickets reduction

SaaS

B2C

Productivity

Integrations

Go to case study →
Human-centered dashboard redesign for better workflows

Improving decision-making and workflows for a system serving 1M+ residents

20%
Onboarding time improvement
30%
User satisfaction increase

Data Visualization

IoT

Internal tool

Government

Go to case study →
AI transformation in a B2B SaaS

Transforming a manual workflow into an efficient AI-driven process

8x
Faster process completion
17%
RPC increase
88%
Feature adoption

AI

SaaS

B2B

Digital transformation

Go to case study →
If you're looking for an expert who understands your needs and can answer them simply, contact Jorge!!!
Rémy Voet, Head of design @ DIGITALinkers

Ready to close the gap?

Let's talk about your product.

Book a free 30-min call. No pitch — just an honest conversation about where your product is and where it needs to go.

Book a 30-min call