Product Design Services · Seed → Series B

Product design services for B2B SaaS startups.

Discovery, MVP prototyping, UX/UI, onboarding, and design systems — scoped to what your team needs next, not a fixed package. 20+ years across SaaS, B2B, and productivity tools.

What I do.

Six services, picked based on where your product actually needs help — not a bundle you have to buy in full.

01

Discovery & strategy

Where the product is actually losing users, and what to fix first. Interviews, a heuristic audit, and a prioritized plan.

02

MVP definition + prototyping

A rough idea turned into a testable prototype, fast enough to validate before you commit engineering time to it.

03

UX/UI product design

The day-to-day design work — flows, screens, and the interaction details that make a product feel considered.

04

Onboarding & activation

The first five minutes of your product, redesigned around getting a new user to their first real value.

05

Design systems

Components, tokens, and documentation your team can actually maintain — not a Figma file nobody opens again.

06

Designer mentoring & management

Growing a design team that doesn't have a lead yet — 1:1s, critique, hiring support, and career growth for the designers you already have.

How engagements work.

Hourly

  • One deliverable, clearly scoped upfront
  • Billed for time spent, no minimum commitment
  • Fits a single audit, prototype, or feature

Retainer

  • 2–4 days a week, one month minimum
  • Fixed weekly capacity, scope can shift week to week
  • Fits ongoing product work with no clean end date

Full-time

  • 5 days a week, dedicated to one team
  • Considered case by case — depends on the project, stage, and fit
  • Fits a role worth committing to fully, not just filling a gap

Work I've shipped.

A sample from 20+ years of product design — founding roles at startups, design lead roles at enterprise scale.

Founding Designer

2.3×conversion boost

No design leader in place. Owned onboarding strategy end-to-end — set the process and standard before handing off to a full-time hire.

Design Lead

1M+residents served

Cross-functional team with no design decision-maker. Aligned stakeholders, set direction, and owned all design outcomes from strategy to delivery.

First Designer

$33Macquired by Kahoot

First designer at the company. Built design from scratch, owned every decision, and set the foundation the product carried through to acquisition.

"
His ability to distil complex product ideas into their essential components was invaluable. He helped us identify what truly mattered.
Josiah Odosu · Co-founder, SecantX

Not sure which service fits?

Tell me the problem on a 30-minute call and I'll tell you honestly what it needs.

Book a call

Ways to work with me.

Same services, described from whatever angle matches how you're looking for help.

Remote

Remote product designer

Async-first, timezone-friendly execution for distributed teams.

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Freelance

Freelance product designer

Fast, clearly scoped execution for a specific project.

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Consultant

Product design consultant

Strategy and validation, not just screens.

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Fractional

Fractional Head of Design

Senior design leadership, without a full-time hire.

Learn more

Questions.

What do you need from us to start?

Access to whoever knows the problem best — usually a founder or PM — and whatever research or analytics you already have. If you don't have research yet, that's fine. We start there.

Do you work with developers directly?

Yes. I hand off specs, components, and edge cases directly to your engineers, and stay available through implementation so nothing gets lost in translation.

What does a retainer look like?

2 to 4 days a week, one month minimum. You get a fixed weekly capacity instead of a per-project quote, so scope can shift without a new contract every time.

Do you do hourly or fixed-scope work?

Both. Hourly suits a single, well-defined deliverable. Retainer suits ongoing product work where the scope evolves week to week.

What tools do you use?

Figma for design and prototyping, plus whatever your team already uses for handoff and tracking — Linear, Notion, Jira. I fit into your stack rather than asking you to adopt mine.

Do you only work with early-stage startups?

Mostly Seed through Series B, because that's where I add the most value fastest. If you're outside that range, tell me the problem and I'll say honestly if it's a fit.

How fast can you start?

Usually within a week of the call. If there's a hard deadline, tell me upfront and I'll say honestly whether it's realistic.

Do you do research and testing, or just UI?

Both, but not every engagement needs formal user testing. A lot of what breaks a B2B product is knowable through a heuristic review and a handful of customer conversations — I scope research to what the problem actually needs.

Let's figure out what you need.

A 30-minute call is enough to know if there's a fit.

Book a call